To promote the revival of Big Brother in 2021 by RTL5 and Videoland, I was asked to create the banner campaign. The banner contains a countdown element that automatically switches copy on the go-live date of Big Brother. This way you can communicate multiple messages throughout a campaign cycle without the need to upload or change the banners.
I have separated all layers of the Big Brother AI and assigned each layer to motion tracking of both mouse and mobile devices. This creates a dynamic look and feel of the visuals, increasing clickthrough rates.