For the documentary Bont Girl by Famke Louise I have developed a fully animating IAB set. This set was part of a broad marketing campaign to promote the Videoland documentary.
Before the announcement of the documentary, Famke Louise posted a controversial Instagram video suggesting she was looking for animal fur for her new clothing line. This message was widely picked up in the Dutch media and served as a kickstarter for the documentary campaign.
In Bont Girl, Famke Louise and animal activists Jenny and Thomas visit the inland of China where animal fur is “bred” and “harvested”. They stay undercover and visit indigenous animal fur breeders to face the cruelties of the industry.
The controversial Instagram post: