In recent years I have been responsible for various digital campaigns for KLM. I have created both social and display (rich media) ads. In addition, I have also made various out-of-home creations that for example have been shown in public transportation in Germany.
During the campaigns we ran several A/B tests at Storm to increase the performance of subsequent campaigns. Part of the tests were experiments with various images, texts and call-to-actions.
On this page you will find an overview of recent creations and concepts that I have made for KLM in the service of Storm Digital, part of Accenture Interactive.
This out-of-home creative was part of various videos to visualize KLM's unique selling points for the economy comfort class.
The 'KLM brings you the world' campaign was purely aimed at branding KLM in regions where its brand awareness still had growth potential.
With this campaign we promoted the KLM City trips packages by offering a free rental bike from BimBim in several European cities.
I enriched several video campaigns of KLM with relevant destinations and prices to increase the conversion rate of the creatives.